Its a sad story for B2B marketing in Thailand. We have very limited resources for B2B branding and marketing. Most of the knowledge and case studies are all about B2C. Therefore, we created this post to share our thoughts, ideas and experiences about doing B2B branding in Thailand. This is the first post of the B2B Branding series. This post is only available in Thai language. เริ่มต้นสร้างแบรนด์สำหรับตลาด B2B ความเศร้าของนักการตลาดสินค้า B2B นอกเหนือจากตัวสินค้าที่มีความซับซ

Know Your Target Use demographic and behavioral data to learn about your target. What colors does he/she like? Is he/she a dog person, or a cat person? Where does he/she like to hangout? Know all the answers? if not, do some research Nurturing Marketers develop relationships long before customers are ready to buy. Continue to create relevant, engaging and genuine message through different media channels. Remember, it's not about convincing how good you are, it's all about

Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, making them more and more expensive - but still failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers. So, we have create