Building discussion guide (or DG) for business, research or assessing the market is not always an easy job. You might wonder if you have written down all the necessary questions, do those questions cover all the aspects of your objectives, or what would consumers think about the questions, etc. So, we shortlisted the top 10 questions that are important for any customer interviews in order to assessing new business opportunities. The 10 questions guideline is suitable for expl