Coffee Market Opportunity Analysis: Coffee, premium and standard, green and roasted bean Market

The Client The client is the Trade and Investment Sector of the Brazilian Embassy in Bangkok - SECOM is responsible for promoting trade, investment, and business opportunities between Thailand and Brazil. The Challenge For the coffee market opportunity analysis, there are two primary sources of data; secondary research and primary research. For secondary research we collected data from various sources including; Import and export statistics from the Customs Department, Ministry of Commerce List of key industry players who are registered companies from the Department of Market report and industry reports from Food Intelligence Centers, under the National Food Institute (NFI) Annual reports of key players, Local news, Journal, article from business newspaper and trade magazine The Process We assembled a dedicated team and divided them into four specialized task forces Market Analyst : As there are various products in the sector we broke down the market into five product segments which are unroasted coffee, roasted coffee, coffee by product such as husks and skins and coffee substitutes containing coffee, instant coffee and instant coffee mixes. Our analyst went through details for each product segment collecting desk research data such as import and export statistics, industry report and news search to identify key market players as well as understanding market trends. Project Coordinator : With a meticulously curated list of industry players developed by our market analyst,…