🇹🇷-🇮🇩 The moment Turkish flavors met Indonesian demand

By Ira Sustrini · Published February 18, 2026 · 5 min read

On 2–3 February 2026, Canvassco Indonesia brought 22 Turkish food manufacturers face-to-face with Indonesia’s most active buyers in modern trade, import, distribution, and HoReCa. In just two days, those conversations turned into more than 250 targeted business meetings, future orders in the pipeline, and a much clearer picture of how Turkish products can win in Indonesia.

For the Turkish delegation, Indonesia had always been a “distant, high‑potential” market—exciting on paper, hard to crack in practice. One supplier summed it up simply: they had never explored Indonesia before, but now see “immense potential” after meeting 11–12 qualified companies in a single program. Organized by the Bursa Chamber of Commerce and Industry (BCCI/BTSO) in collaboration with Canvassco Indonesia, the event featured 22 prominent Turkish companies showcasing an extensive portfolio of high-quality products. The trade mission included a diverse array of goods, ranging from various sauces, seasonings, and pastry ingredients to premium Turkish coffee and tea. Furthermore, the delegation presented a wide selection of olives, jellies, jams, molasses, nut and cocoa spreads, dried fruits, organic juices, snacks, and traditional specialties such as baklava, tahini and pomegranate molasses. Day 1: Stop guessing, start observing Instead of starting with presentations in a hotel ballroom, we started in the aisles. The Day 1 Retail Tour was designed around a simple belief: you can’t sell into a market you don’t deeply understand. The delegation walked supermarkets, shopping malls, and marketplaces across Jakarta’s modern retail landscape. They studied shelf layouts, pricing, private labels, packaging formats, and how imported products are actually positioned in real life—not in a PDF. They saw which categories are crowded and where there are real white spaces for Turkish…