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  • Writer's picturePornprapun Sriyotha

Coffee Market Opportunity Analysis: Coffee, premium and standard, green and roasted bean Market

Updated: Dec 13, 2023

Facilitating Brazilian Exporters' Expansion into Thailand's Coffee, premium and standard, green and roasted bean Market through Comprehensive Research Drawing from Government Statistics and Industry Reports, Paired with Primary In-Depth Interviews with Key Industry Players



The Client

The client is the Trade and Investment Sector of the Brazilian Embassy in Bangkok - SECOM is responsible for promoting trade, investment, and business opportunities between Thailand and Brazil.


The Challenge

For the coffee market opportunity analysis, there are two primary sources of data; secondary research and primary research. For secondary research we collected data from various sources including;

  • Import and export statistics from the Customs Department, Ministry of Commerce

  • List of key industry players who are registered companies from the Department of

  • Market report and industry reports from Food Intelligence Centers, under the National Food Institute (NFI)

  • Annual reports of key players, Local news, Journal, article from business newspaper and trade magazine


The Process

We assembled a dedicated team and divided them into four specialized task forces

Coffee market opportunity analysis for Thailand market

  • Market Analyst: As there are various products in the sector we broke down the market into five product segments which are unroasted coffee, roasted coffee, coffee by product such as husks and skins and coffee substitutes containing coffee, instant coffee and instant coffee mixes. Our analyst went through details for each product segment collecting desk research data such as import and export statistics, industry report and news search to identify key market players as well as understanding market trends. 

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  • Project Coordinator: With a meticulously curated list of industry players developed by our market analyst, our project coordinator embarked on a targeted outreach, diligently reaching out to key stakeholders to arrange in-depth interviews. Our proactive approach led us to engage with over 20 prominent companies, resulting in approximately 10 insightful interviews with influential industry leaders.

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  • Project Manager: Our Project Manager (PM) played a pivotal role in guiding our team's efforts, crafting a discussion guide, refining the analysis framework, and conducting rigorous checks on both the report and data. This ensured that our findings not only accurately reflected market realities but also provided invaluable insights to aid Brazilian companies in strategically prioritizing their entry into the Thai market.


The Outcome: Coffee Market Opportunity Analysis Report

The report is made available via the website (gov.br). The report delivers a comprehensive market outlook for coffee products across various segments, offering insightful data on domestic production, the thriving Thai coffee processing industry, imports and exports of coffee products, and a estimation of the market's size. Furthermore, it intricately dissects market size and growth trends across specific product segments, providing a holistic view of the coffee market landscape.





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Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+62 816 195 8860

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Singapore

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Malaysia

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Thailand

+662 627 3080

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