B2B Market Research

Why a Thoughtful Go-to-Market Strategy Outshines Random Marketing Act?

GO-TO-MARKET STRATEGY

Random marketing acts lead with unpredictable outcomes. A well-crafted strategy identifies your ideal customer profile, market segments, and their specific needs.

Conduct desk research to identify the following;

Relevant authorities, organisation and regulators for each segment

Government road map, master plan and target on developing each segment

Key stakeholders and key players for each of the segment
Profiling market landscape for the targeted industry:

Relevant laws and regulations

Common practices in usage of the product

Market Size (local demand) by customer segment and by type of product

Market Growth

Key drivers and challenges

Substitutes products and market trends
Deep dive into the market as follow:

Key market players

Key customers - classification and segmentation based on usage of targeted products

Demand and supply analysis by type of products
Assess the market based on the following criteria

Addressable market potential

Availability of distribution channels

Business model

Competitiveness/Ease of doling business for each segment

Prioritises segments to target and recommendation for sales and market opportunity
Documents to be delivered are as followed;

Summary report of market opportunity

Excel list of market assessment (based on telephone interview)

Our tailored Market Feasibility Study Services are designed to provide you with a comprehensive picture.

We gather insights through in-depth interviews with key opinion leaders and utilise our database to estimate addressable market size and growth.

Market Feasibility Study

View Project Approach

Not just a figure. We provide a comprehensive market scanning to estimate addressable market size by providing a clear understanding of your target audience, their needs, and how to reach and engage them. Our market profiling is based on the direct interaction with your customers.

Addressable Market Sizing Estimation

View Project Approach

"We create slidedocs for clients by combining visual communications with short written explanations."

Our Work

We prepare these reference to help you generate idea if you have any B2B mission to work on. Many of these works are designed for B2B market research for customer intelligence, market feasibility, competition assessment and market opportunity analysis.