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Why a Thoughtful Go-to-Market Strategy Outshines Random Marketing Act?

GO-TO-MARKET STRATEGY

Random marketing acts lead with unpredictable outcomes. A well-crafted strategy identifies your ideal customer profile, market segments, and their specific needs. 
  • Conduct desk research to identify the following;

    • Relevant authorities, organisation and regulators for each segment

    • Government road map, master plan and target on developing each segment

    • Key stakeholders and key players for each of the segment

  • Profiling market landscape for the targeted industry:

    • Relevant laws and regulations

    • Common practices in usage of the product

    • Market Size (local demand) by customer segment and by type of product

    • Market Growth

    • Key drivers and challenges

    • Substitutes products and market trends

  • Deep dive into the market as follow:

    • Key market players

    • Key customers - classification and segmentation based on usage of targeted products

    • Demand and supply analysis by type of products

  • Assess the market based on the following criteria

    • Addressable market potential

    • Availability of distribution channels

    • Business model

    • Competitiveness/Ease of doling business for each segment

    Prioritises segments to target and recommendation for sales and market opportunity

  • Documents to be delivered are as followed;

    • Summary report of market opportunity

    • Excel list of market assessment (based on telephone interview)

Our tailored Market Feasibility Study Services are designed to provide you with a comprehensive picture.
 
We gather insights through in-depth interviews with key opinion leaders and utilise our database to estimate addressable market size and growth.

Market Feasibility Study

Not just a figure. We provide a comprehensive market scanning to estimate addressable market size by providing a clear understanding of your target audience, their needs, and how to reach and engage them. Our market profiling is based on the direct interaction with your customers.

Addressable Market Sizing Estimation

Addressable Market Sizing

"We create slidedocs for clients by combining visual communications with short written explanations."

Our Work

We prepare these reference to help you generate idea if you have any B2B mission to work on. Many of these works are designed for B2B market research for customer intelligence, market feasibility, competition assessment and market opportunity analysis.

Project Approach

Contact Us

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Schedule to meet our team

+62 816 195 8860

Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+62 816 195 8860

Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+60 4 371 1100

1471, Lorong Perusahaan Maju 8, Kawasan Perindustrian Perai 4, 13600, Penang, Malaysia

Office in Malaysia

+65 8213 4298

C/O WeWork, Office 03-121, 15 Beach Road, 189677, Singapore

Office in Singapore

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Thailand

Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+62 816 195 8860

C/O WeWork, Office 03-121, 15 Beach Road, 189677, Singapore

Office in Singapore

+65 8213 4298

1471, Lorong Perusahaan Maju 8, Kawasan Perindustrian Perai 4, 13600, Penang, Malaysia

Office in Malaysia

+60 4 371 1100

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Thailand

+662 627 3080

Surveys or interviews are conducted with representatives of the identified target segment regarding their understanding of the message, its clarity, relevance, persuasiveness, and how well it addresses their specific pain points or needs.

B2B Message Testing

Customer Journey