top of page

Market Activation Program

How can you supercharge growth?
Precision-targeting your ideal customers with  personalized messaging, generating high-quality leads, nurturing relationships, and staying agile with data-driven insights.
Reach-out process for B2B connect
This service streamlines the process of building a targeted customer database by defining specific criteria like company size, industry sector, and location. Through telemarketing, it identifies key decision-makers, verifies their relevance as qualified customers, and delivers a comprehensive and reliable database, optimising marketing and sales efficiency.

Block 1: Build Database

Step 1: Build Database

This service streamlines the process of building a targeted customer database by defining criteria like company size, industry sector, and location. Through telemarketing, it identifies key decision-makers, verifies their relevance as qualified customers.

Identify Broad Criteria and Verify Criteria

Identify broad criteria for ideal customers to compile a broad list and identify verify criteria to validate it through phone interviews.

"Our deliverables take the form of a structured organized Excel file, complemented by a report summarizing the key activities."

Our Work

Project Timeline for Market Activation Program

Schedule to meet our team

Other stuff that we are also very good at

Contact Us

© 2024 by Canvassco

Schedule to meet our team

+62 816 195 8860

Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+62 816 195 8860

Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+60 4 371 1100

1471, Lorong Perusahaan Maju 8, Kawasan Perindustrian Perai 4, 13600, Penang, Malaysia

Office in Malaysia

+65 8213 4298

C/O WeWork, Office 03-121, 15 Beach Road, 189677, Singapore

Office in Singapore

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Thailand

Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+62 816 195 8860

C/O WeWork, Office 03-121, 15 Beach Road, 189677, Singapore

Office in Singapore

+65 8213 4298

1471, Lorong Perusahaan Maju 8, Kawasan Perindustrian Perai 4, 13600, Penang, Malaysia

Office in Malaysia

+60 4 371 1100

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Thailand

+662 627 3080

Step 2: Generate Demand

Demand generation is an approach that focuses on building relationships, fostering engagement, and guiding potential customers along their buying journey. We offer demand generation services in various delivering format including email marketing, research-based white paper, webinar or event/seminar.
Telephone and email marketing

Step 3: Identify Intent

A pivotal facet of our demand generation service involves conducting insightful telephone interviews with prospects. Through these interactions, we delve into their unique stages and perceptions concerning your products and services and classify prospects into AQL, MQL and SQL.
  • Automation Qualified Lead – AQL

    These are potential customers who have been identified as leads based on their engagement or activity with your marketing content or website. This could include actions like visiting specific web pages, downloading a whitepaper, signing up for a webinar, or engaging with email campaigns.

  • Marketing Qualified Lead – MQL

    These are potential customers who could be defined as qualified lead but lacks a budget or a defined purchase timeframe. They are currently does not have the financial means or a specific timeline for making a purchase.

  • Sales-Accepted Lead – SAL

    Unlike MQLs, SQLs are considered ready for a direct follow-up from the sales team, which could involve more detailed discussions, product demonstrations, or pricing negotiations.

PURCHASE INTENT CLASSIFICATION
bottom of page