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  • Writer's picturePornprapun Sriyotha

Maximizing Marketing Impact: Blending Demand Generation with Telemarketing

Demand generation and telemarketing are two distinct strategies used in marketing and sales. They serve different purposes but can complement each other effectively.



Demand Generation:

Purpose: This is a holistic approach that covers all marketing activities aimed at building long-term customer interest in a product or service. It's not just about generating leads; it's about creating a sustainable and growing interest in what you're offering.


Tactics:

Content Marketing

Creating valuable content to attract and engage a target audience. This can include blog posts, videos, podcasts, infographics, and more.

SEO and SEM

Social Media Marketing

Email Marketing

Webinars and Events

Influencer Partnerships


Telemarketing:

Purpose: This is a more direct and personal form of marketing, usually involving phone calls to potential customers. The goal is often to directly sell a product or service, gather information, or set up appointments.

Tactics:

Cold Calling

Reaching out to potential customers who have had no prior contact with your brand.

Lead Follow-up

Market Research

Appointment Setting


Combining Demand Generation and Telemarketing:

Integrated Approach: Use demand generation to build brand awareness and interest, creating a more receptive audience for telemarketing efforts.

Lead Qualification: Use telemarketing to follow up on leads generated through demand generation tactics, qualifying them for sales readiness.

Feedback Loop: Utilize insights from telemarketing interactions to refine demand generation strategies, ensuring they are aligned with customer needs and preferences.


In summary, demand generation builds the foundation and creates a fertile ground for leads, while telemarketing can act as a more direct, personal way to cultivate and convert these leads into customers. When used together, they can create a comprehensive marketing strategy that covers both broad brand-building and specific, targeted sales efforts.

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Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+62 816 195 8860

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Singapore

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Malaysia

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Thailand

+662 627 3080

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