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  • Writer's picturePornprapun Sriyotha

Market Research: Profiling Cheese and Dairy Market Analysis in Thailand

Updated: Dec 13, 2023

Facilitating Brazilian Dairy Exporters' Expansion into Thailand's Cheese and Dairy Market Analysis through Comprehensive Research Drawing from Government Statistics and Industry Reports, Paired with Primary In-Depth Interviews with Key Industry Players.


The Client

The client is the Trade and Investment Sector of the Brazilian Embassy in Bangkok - SECOM is responsible for promoting trade, investment, and business opportunities between Thailand and Brazil. They wanted to profile Cheese and Dairy Market Analysis for Thailand.


The Challenge

There are two primary sources of data; secondary research and primary research. For secondary research we collected data from various sources including;

  • Import and export statistics from the Customs Department, Ministry of Commerce

  • List of key industry players who are registered companies from the Department of

  • Market report and industry reports from Food Intelligence Centers, under the National Food Institute (NFI)

  • Annual reports of key players, Local news, Journal, article from business newspaper and trade magazine


The Process

Our market analyst led the project with the support from project co-ordinator and managed by our PM.

Cheese and dairy products in the market analysis scope

  • Market Analyst: As there are various products in the sector we broke down the market into six product segments which are milk and cream, flavoured UHT milk based drink, yogurt, whey protein, butter and cheese. Our analyst went through details for each product segment collecting desk research data such as import and export statistics, industry report and news search to identify key market players as well as understanding market trends. 

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  • Project Coordinator: With the list of players developed by our market analyst, our project coordinator approached key player one by one in order to schedule meeting for in-depth interviews. We approached more than 50 companies and conducted about 10 in-depth interviews with key opinion leaders. 

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  • Project Manager: Our Project Manager (PM) facilitated the team by developing discussion guide, analysis framework as well as throughly checking the report and data to ensure that we reported market facts that help the Brazilian companies to prioritise products to enter into the Thai market.


The Outcome: Cheese and Dairy Market Analysis Report

The report is made available via the website (gov.br). There are mainly six parts of the report that contain information on the market outlook, regulartory structure and import rules for products related to cheese and dairy. We also provided the industry value chain and distribution channel overview as well as priotisation of products and evaluating the opportunity for brazilian products. 

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Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26 Jakarta-12920 Indonesia

Office in Indonesia

+62 816 195 8860

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Singapore

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Malaysia

+662 627 3080

888/143 Mahatun Plaza - 14 Floor, Ploenchit Road, Lumpini, Patumwan, Bangkok

Office in Thailand

+662 627 3080

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