Embarking on a Daring Mission. We identified key contact person, promote the campaign and classify prospects of 400 prospects via telemarketing and email marketing as part of the lead generation process.
The client has a list of 400 companies they want to reach out to. The challenges are twofold: identifying qualified prospects and acquiring direct contact details. Faced with a tight two-week deadline, our team geared up for an intensive and strategic approach
Day 1: Prepare the broad database
Clean and prepare data: If a client provides us with a list of their prospects, our team quickly checks the validity of these companies and their status. Our team rigorously checks the validity of these companies, assessing their operational status, industry segment, and confirming contact details using our extensive database.
If we get a database from a client usually – about 7% - 10% companies are not eligible due to non-legal existence, bankruptcy, or irrelevance -- thus, our team run a check through various sources of the given database.
Day 2: Crafting the Perfect Conversation Map
With a shared vision of our communication goals, we crafted a telephone script, designed to be a conversational guide rather than a rigid framework.
Verification questions should be well-crafted, ensuring that asking just three questions is sufficient to understand the customer's problems and challenges. We recommend avoiding sensitive questions or inquiries about their interest in buying a product/service. We're reaching out to connect, not to sell.
We give our client a day to revert back on feedback!.
Day 3: Rallying the Troops
Gathered in our command center, our team – comprising Project Manager, Project Support and Project Co-ordinators – get brief on the mission of client product knowledge, campaign intricacies, and tactical communication strategies. Tools were sharpened, email automation systems set – we were ready for the fray.
Days 4 & 5: Pilot Test
Our project coordinator began reaching out to companies, starting with a small sample of prospects to gauge feedback and their responses to the calls. This approach helped optimise our outreach strategy. Additionally, in terms of wording and the way we approached the Person-in-Charge, our project coordinator implemented various tactics over these two days to ensure that we found the most optimal way to work on the project.
End of Day 5: Regrouping and Strategizing
Our internal team meet again. This time, our project co-ordinator share feedback on the database (such as wrong number, unresponsive of prospects, prohibitions and limitations). We brainstorm to address the identified challenges, developing tailored follow-up strategies for contacts who were unresponsive or unable to provide needed information.
The challenge we have is the
timeline as we have to complete the project in another five working days
some prospects do not provide answer to verification question as they do not know the answer (such as asking who is a cloud service provider to marketing manager),
Thus we also have to follow up with other person who is knowledgable on the issue.
Strategies were recalibrated, focusing on how to circumnavigate the challenges ahead, especially the tight timeframe and the sometimes elusive answers to our verification questions.
Days 6 to 9: The Full-Scale Campaign
With our optimised reach-out strategy, our team launched into the heart of the campaign. Calls were made, emails sent, and responses tracked. Commonly Out of 400 companies, we successfully connected with the person-in-charge in approximately 105, a significant step towards identifying Marketing Qualified Leads – our beacons of potential success.
Day 10: Reporting
The delivery also include comprehensive report, detailing strategies, outcomes, and insights, not only marked the campaign's success but also served as a valuable resource for our client's future marketing initiatives.
Continuing the Journey
As we handed over our findings, we prepared to offer ongoing support for 3 months, ensuring that our collaborative efforts would yield a lasting impact, paving the way for future marketing endeavors across various platforms.
This 10-day telemarketing was not just a campaign; it was a testament to our agility, strategy, and relentless pursuit of excellence. The client can continue to use this as a base for other marketing activities such as event (online/offline), email marketing or in-person request for business meeting.